Marketing measured against results, not noise.
Lead generation, SEO, Google Ads and content for tradies and small businesses — AI-accelerated for speed, judged against the outcomes that actually matter: booked work and revenue.
The problem
Plenty of marketing looks busy without doing anything. Posts go out, reports get sent, dashboards light up — and the phone still doesn't ring. AI makes it easier than ever to produce a lot of content. It doesn't make that content work on its own.
What I do
I build marketing that's pointed at a result: more qualified enquiries, more booked work, more revenue. AI lets me produce and test faster than a traditional setup, so we find what works sooner — but every campaign is built around a clear outcome and measured against it.
What you get
Local SEO & Google Business Profile
Show up in the map pack when someone searches your trade nearby — profile, citations and reviews handled.
On-page & technical SEO
The right pages, built to rank for what your customers actually search, on a fast and crawlable site.
Google Ads management
Tightly targeted ads for when you need leads this week — without burning budget on the wrong clicks.
Lead generation
Campaigns pointed at booked work and real enquiries, not follower counts.
Content that ranks and converts
AI-accelerated, human-edited — so it does a job instead of reading like slop.
Honest reporting
Calls, enquiries and revenue — not vanity metrics.
“Produced a full marketing proposal and SEO strategy for a plumbing client, plus a DIY SEO guide — giving them a clear path to first-page local visibility.”
Who it's for
Service and local businesses that need more qualified work coming in, and are tired of paying for marketing that can't show what it actually did.
Want more of the right enquiries?
Tell me what a good customer looks like for you. I'll build toward that.